chemistry

Royal Society of Chemistry Cover Design by ericzone.com

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ericthumbOne might think that the only important quality for a successful graphic designer is an in depth understanding of visual arts. Although indispensable, I feel as though I never would have established myself without another crucial attribute. The ability to listen is an essential skill while working with client requests. This especially rings true when I look back on a stimulating mandate I had the opportunity to work on in May of 2016.

Three months into my contract at SiliCycle, I was asked by Geneviève Gingras (head of marketing) to create the cover of the June 2016 journal published by the RSC (Royal Society of Chemistry). Immediately intrigued, I set events in motion and inquired as to what the research paper pertained to.

The featured article is a collaborative effort which aims to showcase current advances being made with SiliaCat technology in the field of organic chemistry. It is written by François Béland (Vice president of R&D at SiliCycle) and Valerica Pandarus (Organometallic synthesis researcher at SiliCycle) in collaboration with Rosaria Ciriminna and Mario Pagliaro (Group leader at Italy’s research council). The latter holds his Canadian counterparts in high regard and refers to them as, ”eminent researchers and gifted colleagues,” and goes on to say that they, ”live and work in a splendid country with which we are honored to cooperate.”

catalysis-science-technology-siliacatIt was in this positive atmosphere of mutual professional respect that I began my work on the RSC cover. As with all assignments given to me in the context of my work at SiliCycle, I’ve been fortunate to count on the support and participation of highly competent individuals (look into these past projects: Analytica 2016 corporate video or SiliCycle homage videos). On this particular occasion, I had the chance to collaborate with Valerica Pandarus, lead researcher for SiliaCat technology development at SiliCycle.

Looking back on early drafts of the cover, I realize how much my ability to pay attention actually pays off in the end. Careful diplomacy becomes absolutely necessary when it comes to creative collaboration. The result of my work on this mandate is proof of this fact. That being said, I can’t take full credit. It was an enlightening experience to  work with Valerica Pandarus on the cover concept. Not only did she have a clear vision of what she had in mind, but she was also very open to my suggestions. I was happy to lend my abilities as graphic designer in order to visually express our chemistry of ideas (pun intended).

siliacat-valerica-lab

Valerica Pandarus, M. SC. Organometallic Synthesis Researcher. She is seen here in the process of safe hydrogenation using SiliaCat Pd0 at SiliCycle.

Back in March of 2008, my first published work was screenshot art for Ubisoft that had found its way into the Playstation magazine. I still remember how cool that experience was. I am proud to say that the RSC collaboration is my first cover design. Many thanks to Valerica Pandarus for her contribution, feedback and inspiring suggestions throughout the project. Thank you Mario Pagliaro for taking the time to write and to connect via twitter. As always, thanks to Geneviève Gingras for yet another great project.

I invite you to take a look at the article on SiliCycle’s website (you can download the PDF). For more about SiliCycle, visit their Facebook page or their website. For more information about Mario Pagliaro, one of Italy’s most cited scientists in nanotechnology and materials science, here’s a link to his website. As always, I invite you to consult my portfolio at www.ericzone.com and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

SiliCycle @ Analytica 2016: Corporate video production by ericzone.com

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eric_video_silicycleTime flies! A year has already come and gone since I began work at SiliCycle’s marketing department in Quebec city! You might have guessed by the lack of regular publication on my blog that I’ve been a very busy video editor/graphic designer (add photography, audiovisual production, audio mixing, branding and social media to the mix). Indeed, not only have I been blessed by my every day entourage, but also spoiled by a long list of inspiring multimedia projects. Ideally, I would have had the time to publish a blog to accompany each completed assignment worthy of mention. Sadly, this was not the case.

Among all of the past projects I collaborated on, the first one was possibly the most important. And so, here’s a quick look at the production of a 30 minute corporate video which was used as a promotional tool during Analytica 2016 conference, in which SiliCycle participated in May 2016.

Analytica 2016

Quick overview: Analytica is a major international convention in the field of laboratory technologies. For the 2016 edition of the event, which took place in Germany, SiliCycle had a great corporate booth, designed by Mathieu Bertrand and Geneviève Gingras‘ marketing team. In addition to being represented on-site by SiliCycle‘s president, Hugo St-Laurent, the company also had to be equipped with impeccable video support.

Hit the ground running

It is in this context that I was mandated to create a corporate video that would enable SiliCycle to showcase its wide range of products as well as its many departments. Always inspired by great challenges and confident in my abilities as video producer/graphic designer, I embarked on this project with enthusiasm. On a personal note, the delivery of this mandate appropriately coincided with the end of my three-month probation. It was therefore imperative that I deliver the goods on time.

Several film shoots

The film shoots went very well. At the risk of offending the more timid (especially myself), I rushed in my shooting schedule (slightly improvised), with my equipment on my shoulder (Nikon D7100 and Canon HFG20) and my creative spirit in full hilt.

In hindsight, I realize that this first project was ideal for me as a new employee. In effect, it enabled me to familiarize myself with SiliCycle’s products, but it was also the perfect excuse to meet the people and to visit the different departments.

I worked on this major project for several weeks, always encouraged by the support and constructive feedback of my colleagues in the marketing department. A great many thanks to my colleagues for establishing the content structure and for writing the texts (Aurélie, Geneviève and Valérie). I have a lot of good memories of filming in the laboratories with Valerica Pandarus (SiliaCat technology), Simon Bédard and Denis Boudriau. Filming with Marcel Plante, in the shipping department, also revealed some beautiful sequences during the loading of a delivery truck. In sum, this project brought me hours of creative satisfaction, while I got acquainted with great people in a positive ecosystem of professionals.

Delivery

Despite the fact that I somewhat under-estimated video encoding time, the project was delivered within the deadlines. In retrospect, I am very satisfied with the final product. This task allowed me to not only distinguish myself as an audiovisual specialist, but also to apply my knowledge in graphic design and branding. During the week of the conference, we were happy to receive by e-mail, pictures taken during Analytica 2016 . Our colleagues on-site were inspired by the positive reaction of visitors at the SiliCycle booth. From feedback i received afterwards, it seems that the video presentation was also greatly appreciated. Mission accomplished.

Broadcasting

I am proud to say that this video now spearheads SiliCycle’s YouTube page. In the inevitable event that it should be replaced, here is an alternative link to the 30 minute video. I am very satisfied with the result and the infomercial look of the video. It efficiently showcases SiliCycle’s product range as well as the company identity and its employees. I had a great experience and I graciously thank everybody who participated and welcomed me in a friendly way.

I invite you to take a look at the photos of the event on SiliCycle’s web site. There are a few images of the shooting in my photo album on Flickr. For more information about SiliCycle, visit their Facebook page or their web site. As always, I invite you to consult my www.ericzone.com portfolio and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?