filming

SiliCycle @ Analytica 2016: Corporate video production by ericzone.com

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eric_video_silicycleTime flies! A year has already come and gone since I began work at SiliCycle’s marketing department in Quebec city! You might have guessed by the lack of regular publication on my blog that I’ve been a very busy video editor/graphic designer (add photography, audiovisual production, audio mixing, branding and social media to the mix). Indeed, not only have I been blessed by my every day entourage, but also spoiled by a long list of inspiring multimedia projects. Ideally, I would have had the time to publish a blog to accompany each completed assignment worthy of mention. Sadly, this was not the case.

Among all of the past projects I collaborated on, the first one was possibly the most important. And so, here’s a quick look at the production of a 30 minute corporate video which was used as a promotional tool during Analytica 2016 conference, in which SiliCycle participated in May 2016.

Analytica 2016

Quick overview: Analytica is a major international convention in the field of laboratory technologies. For the 2016 edition of the event, which took place in Germany, SiliCycle had a great corporate booth, designed by Mathieu Bertrand and Geneviève Gingras‘ marketing team. In addition to being represented on-site by SiliCycle‘s president, Hugo St-Laurent, the company also had to be equipped with impeccable video support.

Hit the ground running

It is in this context that I was mandated to create a corporate video that would enable SiliCycle to showcase its wide range of products as well as its many departments. Always inspired by great challenges and confident in my abilities as video producer/graphic designer, I embarked on this project with enthusiasm. On a personal note, the delivery of this mandate appropriately coincided with the end of my three-month probation. It was therefore imperative that I deliver the goods on time.

Several film shoots

The film shoots went very well. At the risk of offending the more timid (especially myself), I rushed in my shooting schedule (slightly improvised), with my equipment on my shoulder (Nikon D7100 and Canon HFG20) and my creative spirit in full hilt.

In hindsight, I realize that this first project was ideal for me as a new employee. In effect, it enabled me to familiarize myself with SiliCycle’s products, but it was also the perfect excuse to meet the people and to visit the different departments.

I worked on this major project for several weeks, always encouraged by the support and constructive feedback of my colleagues in the marketing department. A great many thanks to my colleagues for establishing the content structure and for writing the texts (Aurélie, Geneviève and Valérie). I have a lot of good memories of filming in the laboratories with Valerica Pandarus (SiliaCat technology), Simon Bédard and Denis Boudriau. Filming with Marcel Plante, in the shipping department, also revealed some beautiful sequences during the loading of a delivery truck. In sum, this project brought me hours of creative satisfaction, while I got acquainted with great people in a positive ecosystem of professionals.

Delivery

Despite the fact that I somewhat under-estimated video encoding time, the project was delivered within the deadlines. In retrospect, I am very satisfied with the final product. This task allowed me to not only distinguish myself as an audiovisual specialist, but also to apply my knowledge in graphic design and branding. During the week of the conference, we were happy to receive by e-mail, pictures taken during Analytica 2016 . Our colleagues on-site were inspired by the positive reaction of visitors at the SiliCycle booth. From feedback i received afterwards, it seems that the video presentation was also greatly appreciated. Mission accomplished.

Broadcasting

I am proud to say that this video now spearheads SiliCycle’s YouTube page. In the inevitable event that it should be replaced, here is an alternative link to the 30 minute video. I am very satisfied with the result and the infomercial look of the video. It efficiently showcases SiliCycle’s product range as well as the company identity and its employees. I had a great experience and I graciously thank everybody who participated and welcomed me in a friendly way.

I invite you to take a look at the photos of the event on SiliCycle’s web site. There are a few images of the shooting in my photo album on Flickr. For more information about SiliCycle, visit their Facebook page or their web site. As always, I invite you to consult my www.ericzone.com portfolio and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

Free Kitties campaign interview featuring Elijah Renard – Produced by ericzone.com

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eric_wordpress_freekittiesOn Friday, December the 12th 2014, i took my cameras, lighting gear and zoom digital recorder and i headed to my friend Elijah’s place in order to give him a helping hand with a very important project of his. Elijah Renard, a trans-masculine person, currently has a campaign set-up on Indiegogo in order to help him get funding for a very important chest reconstruction surgery. Please have a look at the ‘Free Kitties’ page and support his campaign by donating today!

The idea of filming the interview with Elijah and editing the video for the Free Kitties campaign got me very enthusiastic. This sort of project is exactly the kind of socially-conscious project i truly enjoy working on. I feel strongly about the importance of differences in people and culture making a positive difference in our society.  And so, when the opportunity came up to promote these values, i immediately felt compelled to help Elijah out by offering my time and talents as a video editor and marketing artist.

In retrospect, i had a great time creating what would turn out to be a three part interview. The filming took place on a Friday evening and the following Saturday afternoon. The first part of shooting involved a few hours of interview with Elijah as he relaxed on his sofa, telling his story, with the occasional interruption by the cats roaming the apartment or by a very quiet and patient roommate.

Coffee, camera and donut at Café Odessa on Beaubien street in Montreal

Coffee, camera and donut at Café Odessa on Beaubien street in Montreal

The second day, we met at Café Odessa on Beaubien street in Montreal. We had originally intended to meet at the restaurant next door for a late breakfast, but there was such a big crowd, that we decided on coffee and donut instead. I was happy with the visuals i got from the weekend, although it was a bit cloudy and this red head kept walking by with her bicycle to get in my shots.

Post Production went by relatively smoothly. Initially, i had complemented the visuals with some dramatic intro music that i had composed a few weeks back. Regrettably, the music just didn’t work with Elijah’s pixel art which conveyed a much more positive and light hearted impression. Thankfully, i quickly came across the SoundCloud page of Eric Skiff, 8-bit music composer. I really liked the song entitled ‘Underclocked’ and went with it. Have a listen on his page!

Watch Episode 1 right now on vimeo! Don’t forget to activate the ‘CC’ at the bottom right if you want to see the english subtitles. Feel free to go and have a  look at the photos from the weekend shoot in my Flickr album. If you wish to pledge your support to Elijah Renard’s Free Kitties campaign, please go visit his Indiegogo page today! As always, visit my online portfolio at www.ericzone.com and visit my professional Facebook page and click like in order to keep in touch.

Montreal band Angle of Attack ‘Live my way’ music video – Blackburn Productions & Ericzone.com

From time to time in the life of a marketing artist, comes those great unexpected projects. These professional collaborations break from the often repetitive work load and allow for one to evolve onto the next level. My association with Pierre Blackburn (blackburn productions) on the Angle of Attack music video ‘Live my Way’, is the perfect example of such an uplifting project. Produced in late March and early April, the music video has finally been published on youtube by the band. I invite you to have a look and to read up on past posts about the project if you want to learn more about the creative process. As always, i invite you to visit www.ericzone.com and to ‘like’ me on my official Facebook page.

 

Il arrive de temps en temps dans la vie d’un artiste marketing, ces inspirants projets inattendus. Ces collaborations professionnelles permettant de briser de la routine et donnent cette opportunité unique de passer au prochain niveau. Mon association avec Pierre Blackburn (Blackburn Productions) sur le vidéo-clip ‘Live my Way’ du groupe Montréalais Angle of Attack est un parfait exemple de ce genre de projet. Réalisé à la fin mars et le début du mois d’avril 2014, le clip est enfin disponible sur youtube et je vous invite donc à y jeter un coup d’oeil ainsi que de lire les anciennes publications liées à ce projet. Visitez www.ericzone.com et ma page facebook officielle.