marketing

Pittcon Article and SiliCycle video interview by Ericzone

Eric Mailhot pittcon-interview-thumbI have a question for you. Is it possible to write and article about writing an article? I’m sure It must have been done already, but I’m just not certain that I should. I mean, how self-centered does one have to be in order to go ahead with that kind of crazy idea? The reason why I’m asking you this is because early March 2019, I had the opportunity to film and to conduct an interview with Adrian Villanueva, commercial representative for SiliCycle in Latin America. The purpose of the video interview, aside from creating some original marketing content for SiliCycle, was to accompany an article which i also took upon myself to write. And so, I guess you now see my conundrum. Should I write an blog about writing an article? I’m still not convinced that I should. But, since you’ve gotten this far in reading this post, I guess that I should keep writing and tell you more.

The interviews

This multimedia publication had the objective of promoting SiliCycle‘s presence at Pittcon 2019 in Philadelphia and to also promote the expo itself. For that purpose, I was referred to a contact at Pittcon by Geneviève Gingras, head of marketing at SiliCycle. Kimberley Palastro, marketing coordinator at Pittcon  was very kind to look into our questions and to send me the responses given by her people. Along with Adrian Villanueva’s video interview, those answers became the backbone of the article. They also added a fascinating look into the history of the annual Pittcon conferences which, by the way, have been held since February 1950!

Adrian Villanueva, for someone who says that he doesn’t particularly enjoy being in front of the camera, really looked natural and seems content with the outcome of the interview. I’ve always been a proponent of using audiovisual mediums as tools to better understand oneself, both inwards and the outward shell. For example, I’ve always seen the Ericzone Podcast (a mostly french web show that i host) as a mirror to better see myself. Each podcast episode enables me to pinpoint my mistakes and to figure out what I need to do to get better at expressing myself. Truthfully, I didn’t like my own voice in this latest interview. Taking notes!

About the video equipment

SiliCycle marketing department has this great Nikon D7100 which I’m only now starting to truly appreciate. Without getting into too much technical stuff, the camera is well appreciated in the audiovisual community and does quite well for any occasion. For the audio recording part, a Senheiser e835 microphone was used, onto which a SiliCycle mic flag was added. A few feet away at the end of the xlr cable, a Zoom H5 gave me a quality recording for the interview.

Salutations to Kimberley Palastro at Pittcon and to the other collaborators in the article. Thank you Adrian Villanueva for participating in the interview. Thanks to my colleagues Gabrielle, Geneviève, Mathieu and Valerie for their helping hand. I invite you to take a look at the article on SiliCycle’s website and to watch the interview video on their YouTube page. For more about SiliCycle, visit their Facebook page or their website. For more information about Pittcon, here’s a link to his website. As always, I invite you to consult my portfolio at www.ericzone.com and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

 

Ericzone Podcast: Episode 12: Ludger Saintelien

Ericzone Podcast: Épisode 12 (Fr)
22 août 2018

Ludger Saintelien oeuvre dans le domaine des jeux vidéos depuis l’année 2000. Son parcours professionnel lui offre un aperçu unique du marketing dans l’industrie du jeu vidéo. En date de l’enregistrement de ce podcast, il est UX Director chez Gearbox.

Visitez la page du Ericzone Podcast sur BaladoQuebec.com et Patreon. Pour les utilisateurs de Google Play Music, merci de vous abonner. L’émission est disponible sur Itunes et Stitcher. Je vous invite à visiter l’album photo du Ericzone Podcast sur Flickr. Comme toujours, je vous invite à consulter mon portfolio surwww.ericzone.com et à visiter ma page Facebook. N’oubliez pas d’y cliquer «Like»Vous pouvez également me trouver sur YouTube. Ericzone est sur Instagram. M’avez-vous envoyé une demande de connexion via LinkedIn?

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François Arcand: Le générateur d’initiatives

eric-mailhot-ericzone-quebecAu cours du mois de janvier 2017, suite à l’invitation de l’entrepreneur François Arcand (in silica technologies chez SiliCycle), j’ai participé à la réalisation d’une vidéo visant à promouvoir un projet novateur baptisé Géni (générateur d’initiatives). La plateforme a pour mission « de générer des initiatives autonomes qui satisfont un besoin sociétal déterminé par un représentant de la société, cela en canalisant des idées, des gens et des ressources financières existantes.». Afin d’en savoir plus, je vous propose de visiter la page web ou de cliquer «J’aime» sur la page Facebook de Géni .

Un autre tournage agréable

Malgré un froid de fin de soirée en plein creux d’hiver Québécois, l’inspiration professionnelle fût vite réchauffée par l’entourage qui s’est activé sur le plateau de tournage. Je suis content d’avoir eu l’opportunité de travailler, pour une première fois, avec le photographe Emilien Perron. La qualité de son travail et les images captées par sa caméra Pentax K-1 contribuèrent grandement à l’esthétique de la vidéo. Prenant charge de la seconde caméra et de la captation audio lors du tournage, j’ai par la suite travaillé au montage vidéo ainsi qu’au mixage sonore.

Mis à part mon expertise en montage vidéo et conception graphique, mon expérience en réalisation audiovisuelle fût de grande utilité pendant ce projet. Au cours de ma carrière, j’ai eu l’occasion d’en apprendre beaucoup, notamment avec le producteur et réalisateur Pierre Blackburn (jetez un coup d’oeil à ce vidéo-clip «rock» que j’ai édité et qui a été réalisé par Blackburn Productions). Par la suite, j’en ai appris davantage, jouant le producteur-réalisateur sur le «Blackburn Podcast». Plus récemment, mon emploi en marketing pour la compagnie Québécoise SiliCycle m’a offert l’occasion unique de travailler sur la réalisation de vidéos corporative.

Mon tout dernier projet en réalisation est une émission web que j’anime; Le «Ericzone Podcast».

En terminant, je tiens à remercier Jacinthe pour son accueil et hospitalité. Je tiens aussi à mentionner le travail du designer graphique, Vincent Pelletier, l’artiste derrière les illustrations dans la vidéo. Comme toujours, je vous invite à consulter mon portfolio sur www.ericzone.com et à visiter ma page Facebook. N’oubliez pas d’y cliquer j’aime. Vous pouvez également me trouver sur YouTube. Ericzone est sur Instagram. M’avez-vous envoyé une demande de connexion via LinkedIn?

Ericzone Podcast: Creation of discussions

Cliquez ici pour l’article en français

eric mailhot ericpodcast-avatarIn April of 2017, i began a new chapter in my audiovisual story. Following my move to Quebec City in March of 2016, it became clear to me that it would be much too complicated to keep up the work on the Blackburn Podcast in Montreal. Once this realization had sunk in, I decided nevertheless to push things forward and to further invest time and resources in the creation of original web content. And so, with patience and the encouraging words from people around me (whom I thank wholeheartedly), I succeeded in putting together a second web show project. Similar to the francophone Blackburn Podcast with its journalistic appeal, i felt it would be logical that i would simply call this new bilingual show the ”Ericzone Podcast.

Far from me wanting to reinvent myself as a web show host, my true purpose in this case (aside from taming the technical aspect of things) is to be more efficient as a producer. Not only does this latest project allow me to do some networking, but it also gives me the chance to practice being eloquent and to work on my camera persona. The Ericzone Podcast also gives me this unique opportunity to quench my thirst for knowledge and to better understand our society. Last but not least, through this project, i hope to continue to create original content and to contribute to positive change in our world. Without a doubt, this new podcast would not have been possible, had i not worked on the Blackburn Podcast alongside Pierre Blackburn, Chantal Paquin, Dan Smith and all the other people whom I owe a great many thanks.

We live in amazing times. Thanks to the accessibility of technologies and the development of social media, it’s now possible to be heard and to inspire others to do the same. It is my opinion, in light of the current environmental situation, that it has become a duty for people everywhere to lend their voice to the marketplace of ideas. It is of utmost importance that we get involved, share our experiences and reach out to others.

Throughout my career, i’ve been privileged to encounter a lot of very interesting people. This podcast gives me a unique chance to share with you, this entourage of inspiring individuals. I thank each and every one of that have taken the time to participate, to watch and to share each episode. I should also thank those patiently waiting for more English episodes. I will have more content in 2018, I promise!

Visit the Ericzone Podcast page on BaladoQuebec.com. For Google Play Music, thanks for listening. The show is also available on Itunes and Stitcher. I invite you to have a look at some photos of the show on Flickr. As always, visit my online portfolio at www.ericzone.com . Visit my professional Facebook page and click Like in order to keep in touch. You can also find me on Youtube. Have you sent me a contact request on LinkedIn? Ericzone is on Instagram.