Pittcon Article and SiliCycle video interview by Ericzone

Eric Mailhot pittcon-interview-thumbI have a question for you. Is it possible to write and article about writing an article? I’m sure It must have been done already, but I’m just not certain that I should. I mean, how self-centered does one have to be in order to go ahead with that kind of crazy idea? The reason why I’m asking you this is because early March 2019, I had the opportunity to film and to conduct an interview with Adrian Villanueva, commercial representative for SiliCycle in Latin America. The purpose of the video interview, aside from creating some original marketing content for SiliCycle, was to accompany an article which i also took upon myself to write. And so, I guess you now see my conundrum. Should I write an blog about writing an article? I’m still not convinced that I should. But, since you’ve gotten this far in reading this post, I guess that I should keep writing and tell you more.

The interviews

This multimedia publication had the objective of promoting SiliCycle‘s presence at Pittcon 2019 in Philadelphia and to also promote the expo itself. For that purpose, I was referred to a contact at Pittcon by Geneviève Gingras, head of marketing at SiliCycle. Kimberley Palastro, marketing coordinator at Pittcon  was very kind to look into our questions and to send me the responses given by her people. Along with Adrian Villanueva’s video interview, those answers became the backbone of the article. They also added a fascinating look into the history of the annual Pittcon conferences which, by the way, have been held since February 1950!

Adrian Villanueva, for someone who says that he doesn’t particularly enjoy being in front of the camera, really looked natural and seems content with the outcome of the interview. I’ve always been a proponent of using audiovisual mediums as tools to better understand oneself, both inwards and the outward shell. For example, I’ve always seen the Ericzone Podcast (a mostly french web show that i host) as a mirror to better see myself. Each podcast episode enables me to pinpoint my mistakes and to figure out what I need to do to get better at expressing myself. Truthfully, I didn’t like my own voice in this latest interview. Taking notes!

About the video equipment

SiliCycle marketing department has this great Nikon D7100 which I’m only now starting to truly appreciate. Without getting into too much technical stuff, the camera is well appreciated in the audiovisual community and does quite well for any occasion. For the audio recording part, a Senheiser e835 microphone was used, onto which a SiliCycle mic flag was added. A few feet away at the end of the xlr cable, a Zoom H5 gave me a quality recording for the interview.

Salutations to Kimberley Palastro at Pittcon and to the other collaborators in the article. Thank you Adrian Villanueva for participating in the interview. Thanks to my colleagues Gabrielle, Geneviève, Mathieu and Valerie for their helping hand. I invite you to take a look at the article on SiliCycle’s website and to watch the interview video on their YouTube page. For more about SiliCycle, visit their Facebook page or their website. For more information about Pittcon, here’s a link to his website. As always, I invite you to consult my portfolio at and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?



Ericzone Podcast: Episode 12: Ludger Saintelien

Ericzone Podcast: Épisode 12 (Fr)
22 août 2018

Ludger Saintelien oeuvre dans le domaine des jeux vidéos depuis l’année 2000. Son parcours professionnel lui offre un aperçu unique du marketing dans l’industrie du jeu vidéo. En date de l’enregistrement de ce podcast, il est UX Director chez Gearbox.

Ericzone Podcast est disponible sur Pour les utilisateurs de Google Play Music, merci de vous abonner. L’émission est également disponible sur Itunes et Stitcher.

François Arcand: Le générateur d’initiatives

eric-mailhot-ericzone-quebecAu cours du mois de janvier 2017, suite à l’invitation de l’entrepreneur François Arcand (in silica technologies chez SiliCycle), j’ai participé à la réalisation d’une vidéo visant à promouvoir un projet novateur baptisé Géni (générateur d’initiatives). La plateforme a pour mission « de générer des initiatives autonomes qui satisfont un besoin sociétal déterminé par un représentant de la société, cela en canalisant des idées, des gens et des ressources financières existantes.». Afin d’en savoir plus, je vous propose de visiter la page web ou de cliquer «J’aime» sur la page Facebook de Géni .

Un autre tournage agréable

Malgré un froid de fin de soirée en plein creux d’hiver Québécois, l’inspiration professionnelle fût vite réchauffée par l’entourage qui s’est activé sur le plateau de tournage. Je suis content d’avoir eu l’opportunité de travailler, pour une première fois, avec le photographe Emilien Perron. La qualité de son travail et les images captées par sa caméra Pentax K-1 contribuèrent grandement à l’esthétique de la vidéo. Prenant charge de la seconde caméra et de la captation audio lors du tournage, j’ai par la suite travaillé au montage vidéo ainsi qu’au mixage sonore.

Mis à part mon expertise en montage vidéo et conception graphique, mon expérience en réalisation audiovisuelle fût de grande utilité pendant ce projet. Au cours de ma carrière, j’ai eu l’occasion d’en apprendre beaucoup, notamment avec le producteur et réalisateur Pierre Blackburn (jetez un coup d’oeil à ce vidéo-clip «rock» que j’ai édité et qui a été réalisé par Blackburn Productions). Par la suite, j’en ai appris davantage, jouant le producteur-réalisateur sur le «Blackburn Podcast». Plus récemment, mon emploi en marketing pour la compagnie Québécoise SiliCycle m’a offert l’occasion unique de travailler sur la réalisation de vidéos corporative.

Mon tout dernier projet en réalisation est une émission web que j’anime; Le «Ericzone Podcast».

En terminant, je tiens à remercier Jacinthe pour son accueil et hospitalité. Je tiens aussi à mentionner le travail du designer graphique, Vincent Pelletier, l’artiste derrière les illustrations dans la vidéo. Comme toujours, je vous invite à consulter mon portfolio sur et à visiter ma page Facebook. N’oubliez pas d’y cliquer j’aime. Vous pouvez également me trouver sur YouTube. Ericzone est sur Instagram. M’avez-vous envoyé une demande de connexion via LinkedIn?

Ericzone Podcast: Creation of discussions

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eric mailhot ericpodcast-avatarIn April of 2017, i began a new chapter in my audiovisual story. Following my move to Quebec City in March of 2016, it became clear to me that it would be much too complicated to keep up the work on the Blackburn Podcast in Montreal. Once this realization had sunk in, I decided nevertheless to push things forward and to further invest time and resources in the creation of original web content. And so, with patience and the encouraging words from people around me (whom I thank wholeheartedly), I succeeded in putting together a second web show project. Similar to the francophone Blackburn Podcast with its journalistic appeal, i felt it would be logical that i would simply call this new bilingual show the ”Ericzone Podcast.

Far from me wanting to reinvent myself as a web show host, my true purpose in this case (aside from taming the technical aspect of things) is to be more efficient as a producer. Not only does this latest project allow me to do some networking, but it also gives me the chance to practice being eloquent and to work on my camera persona. The Ericzone Podcast also gives me this unique opportunity to quench my thirst for knowledge and to better understand our society. Last but not least, through this project, i hope to continue to create original content and to contribute to positive change in our world. Without a doubt, this new podcast would not have been possible, had i not worked on the Blackburn Podcast alongside Pierre Blackburn, Chantal Paquin, Dan Smith and all the other people whom I owe a great many thanks.

We live in amazing times. Thanks to the accessibility of technologies and the development of social media, it’s now possible to be heard and to inspire others to do the same. It is my opinion, in light of the current environmental situation, that it has become a duty for people everywhere to lend their voice to the marketplace of ideas. It is of utmost importance that we get involved, share our experiences and reach out to others.

Throughout my career, i’ve been privileged to encounter a lot of very interesting people. This podcast gives me a unique chance to share with you, this entourage of inspiring individuals. I thank each and every one of that have taken the time to participate, to watch and to share each episode. I should also thank those patiently waiting for more English episodes. I will have more content in 2018, I promise!

Visit the Ericzone Podcast page on For Google Play Music, thanks for listening. The show is also available on Itunes and Stitcher. I invite you to have a look at some photos of the show on Flickr. As always, visit my online portfolio at . Visit my professional Facebook page and click Like in order to keep in touch. You can also find me on Youtube. Have you sent me a contact request on LinkedIn? Ericzone is on Instagram.

Couverture de publication Royal Society of Chemistry par

Click here for the english article

ericthumbIl est normal de se laisser convaincre que l’attribut essentiel pour un infographiste est sa connaissance approfondie des arts visuels. Toutefois, je me rends compte qu’il est impossible de se démarquer dans ce domain sans une autre caractéristique indispensable. La capacité d’écouter devient absolument nécessaire quand il est temps d’accommoder les demandes du client. En guise d’exemple, j’aimerais maintenant vous faire part d’un mandat fort stimulant sur lequel j’ai travaillé au mois de mai 2016.

Environ trois mois suivant mon arrivée chez SiliCycle, il m’a été offert par Geneviève Gingras (directrice du département marketing) la tâche de créer une couverture pour la publication de juin 2016 de la RSC (Royal Society of Chemistry). Immédiatement intrigué, je me suis mis en marche afin de découvrir les détails sur ce projet.

L’article en question est une oeuvre collaborative qui a pour objectif de présenter les avancées de la chimie organique de synthèse en utilisant les catalyseurs SiliaCat, une famille de catalyseurs hétérogènes dévelopée chez SiliCycle. Le papier est écrit par François Béland (vice-président du département RD chez SiliCycle) et Valerica Pandarus (Chercheur en synthèse organométallique chez SiliCycle) en collaboration avec Rosaria Ciriminna et Mario Pagliaro (Chef de projet au conseil de recherche d’Italie). Ce dernier n’a que de bonnes choses à dire à propos de ses comparses du Québec, les décrivant comme «d’éminents chercheurs et des collègues doués» et rajoutant qu’ils «vivent dans un splendide pays avec lequel il nous fait honneur de collaborer».

catalysis-science-technology-siliacatC’est dans cette ambiance professionnelle positive de respect mutuel que mon travail sur la couverture du RSC a débuté. Comme pour tous les mandats qui m’ont été donnés dans le contexte de mon travail chez  SiliCycle, j’ai été chanceux de pouvoir compter sur le soutien et la participation d’individus compétents. (Comme exemple, jetez un coup d’œil aux projets suivants: SiliCycle @ Analytica 2016 ou bien vidéos hommage SiliCycle). Pour cette occasion, j’ai eu le privilège de compter sur la collaboration de Valerica Pandarus, chercheur en chef sur le développement de la technologie des catalyseurs SiliaCat chez SiliCycle.

Avec un peu d’introspection, je réalise combien mon habileté de porter attention était cruciale afin de porter ce projet à terme. Il va sans dire que faire preuve de diplomatie est primordiale dans un contexte de discussions en pleine création collaborative. La version finale de la couverture en est une preuve concrète. Ceci étant dit, je ne voudrais pas non plus prendre tout le crédit pour le succès derrière le projet. Il aura été enrichissant pour moi de travailler auprès de Valerica Pandarus sur la conception de cette couverture. Elle avait non seulement une bonne idée de ce qu’elle envisageait pour la couverture, mais elle était également très ouverte à mes suggestions. Ce fût un honneur pour moi de prêter mes compétences techniques et artistiques afin d’exprimer visuellement notre chimie des idées (quel jeu de mots!).


Valerica Pandarus, M. SC. Organometallic Synthesis Researcher. She is seen here in the process of safe hydrogenation using SiliaCat Pd0 at SiliCycle.

Au mois de mars 2008, j’ai vu pour la première fois un de mes travaux publiés. Il était question de «screenshot art» que j’avais réalisé chez Ubisoft Montréal et qui avait été utilisé dans le magazine Playstation. Je me rappelle combien j’avais aimé cette première expérience. Je suis fière de dire que cette collaboration du  RSC est ma premiere conception de couverture. Je tiens à remercier Valerica Pandarus pour sa contribution et ses suggestions inspirantes tout au long du projet. Merci également à Mario Pagliaro  qui a pris le temps de m’écrire et de connecter avec moi sur twitter. Comme toujours, grand merci à Geneviève Gingras pour un autre mandat intéressant.

Je vous invite à jeter un regard à l’article sur le site web de SiliCycle’s  (vous pouvez le télécharger en tant que PDF). Pour plus d’information au sujet de SiliCycle, visitez leur page Facebook ou bien leur site officiel. Pour plus d’information au sujet de Mario Pagliarovoici un lien vers son site web. Comme toujours, je vous invite à consulter mon portfolio sur et à visiter ma page Facebook. N’oubliez pas d’y cliquer j’aime. Vous pouvez également me trouver sur YouTube. M’avez-vous envoyé une demande de connexion via LinkedIn?

Royal Society of Chemistry Cover Design by

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ericthumbOne might think that the only important quality for a successful graphic designer is an in depth understanding of visual arts. Although indispensable, I feel as though I never would have established myself without another crucial attribute. The ability to listen is an essential skill while working with client requests. This especially rings true when I look back on a stimulating mandate I had the opportunity to work on in May of 2016.

Three months into my contract at SiliCycle, I was asked by Geneviève Gingras (head of marketing) to create the cover of the June 2016 journal published by the RSC (Royal Society of Chemistry). Immediately intrigued, I set events in motion and inquired as to what the research paper pertained to.

The featured article is a collaborative effort which aims to showcase current advances being made with SiliaCat technology in the field of organic chemistry. It is written by François Béland (Vice president of R&D at SiliCycle) and Valerica Pandarus (Organometallic synthesis researcher at SiliCycle) in collaboration with Rosaria Ciriminna and Mario Pagliaro (Group leader at Italy’s research council). The latter holds his Canadian counterparts in high regard and refers to them as, ”eminent researchers and gifted colleagues,” and goes on to say that they, ”live and work in a splendid country with which we are honored to cooperate.”

catalysis-science-technology-siliacatIt was in this positive atmosphere of mutual professional respect that I began my work on the RSC cover. As with all assignments given to me in the context of my work at SiliCycle, I’ve been fortunate to count on the support and participation of highly competent individuals (look into these past projects: Analytica 2016 corporate video or SiliCycle homage videos). On this particular occasion, I had the chance to collaborate with Valerica Pandarus, lead researcher for SiliaCat technology development at SiliCycle.

Looking back on early drafts of the cover, I realize how much my ability to pay attention actually pays off in the end. Careful diplomacy becomes absolutely necessary when it comes to creative collaboration. The result of my work on this mandate is proof of this fact. That being said, I can’t take full credit. It was an enlightening experience to  work with Valerica Pandarus on the cover concept. Not only did she have a clear vision of what she had in mind, but she was also very open to my suggestions. I was happy to lend my abilities as graphic designer in order to visually express our chemistry of ideas (pun intended).


Valerica Pandarus, M. SC. Organometallic Synthesis Researcher. She is seen here in the process of safe hydrogenation using SiliaCat Pd0 at SiliCycle.

Back in March of 2008, my first published work was screenshot art for Ubisoft that had found its way into the Playstation magazine. I still remember how cool that experience was. I am proud to say that the RSC collaboration is my first cover design. Many thanks to Valerica Pandarus for her contribution, feedback and inspiring suggestions throughout the project. Thank you Mario Pagliaro for taking the time to write and to connect via twitter. As always, thanks to Geneviève Gingras for yet another great project.

I invite you to take a look at the article on SiliCycle’s website (you can download the PDF). For more about SiliCycle, visit their Facebook page or their website. For more information about Mario Pagliaro, one of Italy’s most cited scientists in nanotechnology and materials science, here’s a link to his website. As always, I invite you to consult my portfolio at and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

SiliCycle @ Analytica 2016: Corporate video production by

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eric_video_silicycleTime flies! A year has already come and gone since I began work at SiliCycle’s marketing department in Quebec city! You might have guessed by the lack of regular publication on my blog that I’ve been a very busy video editor/graphic designer (add photography, audiovisual production, audio mixing, branding and social media to the mix). Indeed, not only have I been blessed by my every day entourage, but also spoiled by a long list of inspiring multimedia projects. Ideally, I would have had the time to publish a blog to accompany each completed assignment worthy of mention. Sadly, this was not the case.

Among all of the past projects I collaborated on, the first one was possibly the most important. And so, here’s a quick look at the production of a 30 minute corporate video which was used as a promotional tool during Analytica 2016 conference, in which SiliCycle participated in May 2016.

Analytica 2016

Quick overview: Analytica is a major international convention in the field of laboratory technologies. For the 2016 edition of the event, which took place in Germany, SiliCycle had a great corporate booth, designed by Mathieu Bertrand and Geneviève Gingras‘ marketing team. In addition to being represented on-site by SiliCycle‘s president, Hugo St-Laurent, the company also had to be equipped with impeccable video support.

Hit the ground running

It is in this context that I was mandated to create a corporate video that would enable SiliCycle to showcase its wide range of products as well as its many departments. Always inspired by great challenges and confident in my abilities as video producer/graphic designer, I embarked on this project with enthusiasm. On a personal note, the delivery of this mandate appropriately coincided with the end of my three-month probation. It was therefore imperative that I deliver the goods on time.

Several film shoots

The film shoots went very well. At the risk of offending the more timid (especially myself), I rushed in my shooting schedule (slightly improvised), with my equipment on my shoulder (Nikon D7100 and Canon HFG20) and my creative spirit in full hilt.

In hindsight, I realize that this first project was ideal for me as a new employee. In effect, it enabled me to familiarize myself with SiliCycle’s products, but it was also the perfect excuse to meet the people and to visit the different departments.

I worked on this major project for several weeks, always encouraged by the support and constructive feedback of my colleagues in the marketing department. A great many thanks to my colleagues for establishing the content structure and for writing the texts (Aurélie, Geneviève and Valérie). I have a lot of good memories of filming in the laboratories with Valerica Pandarus (SiliaCat technology), Simon Bédard and Denis Boudriau. Filming with Marcel Plante, in the shipping department, also revealed some beautiful sequences during the loading of a delivery truck. In sum, this project brought me hours of creative satisfaction, while I got acquainted with great people in a positive ecosystem of professionals.


Despite the fact that I somewhat under-estimated video encoding time, the project was delivered within the deadlines. In retrospect, I am very satisfied with the final product. This task allowed me to not only distinguish myself as an audiovisual specialist, but also to apply my knowledge in graphic design and branding. During the week of the conference, we were happy to receive by e-mail, pictures taken during Analytica 2016 . Our colleagues on-site were inspired by the positive reaction of visitors at the SiliCycle booth. From feedback i received afterwards, it seems that the video presentation was also greatly appreciated. Mission accomplished.


I am proud to say that this video now spearheads SiliCycle’s YouTube page. In the inevitable event that it should be replaced, here is an alternative link to the 30 minute video. I am very satisfied with the result and the infomercial look of the video. It efficiently showcases SiliCycle’s product range as well as the company identity and its employees. I had a great experience and I graciously thank everybody who participated and welcomed me in a friendly way.

I invite you to take a look at the photos of the event on SiliCycle’s web site. There are a few images of the shooting in my photo album on Flickr. For more information about SiliCycle, visit their Facebook page or their web site. As always, I invite you to consult my portfolio and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?