multimedia

Royal Society of Chemistry Cover Design by ericzone.com

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ericthumbOne might think that the only important quality for a successful graphic designer is an in depth understanding of visual arts. Although indispensable, I feel as though I never would have established myself without another crucial attribute. The ability to listen is an essential skill while working with client requests. This especially rings true when I look back on a stimulating mandate I had the opportunity to work on in May of 2016.

Three months into my contract at SiliCycle, I was asked by Geneviève Gingras (head of marketing) to create the cover of the June 2016 journal published by the RSC (Royal Society of Chemistry). Immediately intrigued, I set events in motion and inquired as to what the research paper pertained to.

The featured article is a collaborative effort which aims to showcase current advances being made with SiliaCat technology in the field of organic chemistry. It is written by François Béland (Vice president of R&D at SiliCycle) and Valerica Pandarus (Organometallic synthesis researcher at SiliCycle) in collaboration with Rosaria Ciriminna and Mario Pagliaro (Group leader at Italy’s research council). The latter holds his Canadian counterparts in high regard and refers to them as, ”eminent researchers and gifted colleagues,” and goes on to say that they, ”live and work in a splendid country with which we are honored to cooperate.”

catalysis-science-technology-siliacatIt was in this positive atmosphere of mutual professional respect that I began my work on the RSC cover. As with all assignments given to me in the context of my work at SiliCycle, I’ve been fortunate to count on the support and participation of highly competent individuals (look into these past projects: Analytica 2016 corporate video or SiliCycle homage videos). On this particular occasion, I had the chance to collaborate with Valerica Pandarus, lead researcher for SiliaCat technology development at SiliCycle.

Looking back on early drafts of the cover, I realize how much my ability to pay attention actually pays off in the end. Careful diplomacy becomes absolutely necessary when it comes to creative collaboration. The result of my work on this mandate is proof of this fact. That being said, I can’t take full credit. It was an enlightening experience to  work with Valerica Pandarus on the cover concept. Not only did she have a clear vision of what she had in mind, but she was also very open to my suggestions. I was happy to lend my abilities as graphic designer in order to visually express our chemistry of ideas (pun intended).

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Valerica Pandarus, M. SC. Organometallic Synthesis Researcher. She is seen here in the process of safe hydrogenation using SiliaCat Pd0 at SiliCycle.

Back in March of 2008, my first published work was screenshot art for Ubisoft that had found its way into the Playstation magazine. I still remember how cool that experience was. I am proud to say that the RSC collaboration is my first cover design. Many thanks to Valerica Pandarus for her contribution, feedback and inspiring suggestions throughout the project. Thank you Mario Pagliaro for taking the time to write and to connect via twitter. As always, thanks to Geneviève Gingras for yet another great project.

I invite you to take a look at the article on SiliCycle’s website (you can download the PDF). For more about SiliCycle, visit their Facebook page or their website. For more information about Mario Pagliaro, one of Italy’s most cited scientists in nanotechnology and materials science, here’s a link to his website. As always, I invite you to consult my portfolio at www.ericzone.com and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

SiliCycle @ Analytica 2016: Corporate video production by ericzone.com

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eric_video_silicycleTime flies! A year has already come and gone since I began work at SiliCycle’s marketing department in Quebec city! You might have guessed by the lack of regular publication on my blog that I’ve been a very busy video editor/graphic designer (add photography, audiovisual production, audio mixing, branding and social media to the mix). Indeed, not only have I been blessed by my every day entourage, but also spoiled by a long list of inspiring multimedia projects. Ideally, I would have had the time to publish a blog to accompany each completed assignment worthy of mention. Sadly, this was not the case.

Among all of the past projects I collaborated on, the first one was possibly the most important. And so, here’s a quick look at the production of a 30 minute corporate video which was used as a promotional tool during Analytica 2016 conference, in which SiliCycle participated in May 2016.

Analytica 2016

Quick overview: Analytica is a major international convention in the field of laboratory technologies. For the 2016 edition of the event, which took place in Germany, SiliCycle had a great corporate booth, designed by Mathieu Bertrand and Geneviève Gingras‘ marketing team. In addition to being represented on-site by SiliCycle‘s president, Hugo St-Laurent, the company also had to be equipped with impeccable video support.

Hit the ground running

It is in this context that I was mandated to create a corporate video that would enable SiliCycle to showcase its wide range of products as well as its many departments. Always inspired by great challenges and confident in my abilities as video producer/graphic designer, I embarked on this project with enthusiasm. On a personal note, the delivery of this mandate appropriately coincided with the end of my three-month probation. It was therefore imperative that I deliver the goods on time.

Several film shoots

The film shoots went very well. At the risk of offending the more timid (especially myself), I rushed in my shooting schedule (slightly improvised), with my equipment on my shoulder (Nikon D7100 and Canon HFG20) and my creative spirit in full hilt.

In hindsight, I realize that this first project was ideal for me as a new employee. In effect, it enabled me to familiarize myself with SiliCycle’s products, but it was also the perfect excuse to meet the people and to visit the different departments.

I worked on this major project for several weeks, always encouraged by the support and constructive feedback of my colleagues in the marketing department. A great many thanks to my colleagues for establishing the content structure and for writing the texts (Aurélie, Geneviève and Valérie). I have a lot of good memories of filming in the laboratories with Valerica Pandarus (SiliaCat technology), Simon Bédard and Denis Boudriau. Filming with Marcel Plante, in the shipping department, also revealed some beautiful sequences during the loading of a delivery truck. In sum, this project brought me hours of creative satisfaction, while I got acquainted with great people in a positive ecosystem of professionals.

Delivery

Despite the fact that I somewhat under-estimated video encoding time, the project was delivered within the deadlines. In retrospect, I am very satisfied with the final product. This task allowed me to not only distinguish myself as an audiovisual specialist, but also to apply my knowledge in graphic design and branding. During the week of the conference, we were happy to receive by e-mail, pictures taken during Analytica 2016 . Our colleagues on-site were inspired by the positive reaction of visitors at the SiliCycle booth. From feedback i received afterwards, it seems that the video presentation was also greatly appreciated. Mission accomplished.

Broadcasting

I am proud to say that this video now spearheads SiliCycle’s YouTube page. In the inevitable event that it should be replaced, here is an alternative link to the 30 minute video. I am very satisfied with the result and the infomercial look of the video. It efficiently showcases SiliCycle’s product range as well as the company identity and its employees. I had a great experience and I graciously thank everybody who participated and welcomed me in a friendly way.

I invite you to take a look at the photos of the event on SiliCycle’s web site. There are a few images of the shooting in my photo album on Flickr. For more information about SiliCycle, visit their Facebook page or their web site. As always, I invite you to consult my www.ericzone.com portfolio and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

Quebec City 2016 – Ericzone @ SiliCycle Marketing

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eric_quebc_iconIt is now official. I have become a truly nomadic marketing artist. As a graphic designer specializing in audiovisual production, i’ve spent most of the past decade on the island of Montreal, working for great places such as Ubisoft and Wapikoni Mobile. I’ve been privileged to work with many inspiring people, editing video for cool clients such as Pierre Blackburn and designing the logo for e-cigarette boutique La Vapoterie. In 2013, after obtaining my audio techniques diploma at Musitechnic, i was infused with a sense of purpose. This paved the way to the ‘‘Blackburn Podcast”, a francophone web show i produced with Chantal Paquin in 2014. Now, a bit further down the road, here i am in Quebec city for this latest episode of my thrilling multimedia adventure.

Winter is coming

To make a long story short, i arrived in Quebec city in early March of 2016 and was greeted by 10 foot high snow banks that towered over the cold streets of Ancienne-Lorette. I hadn’t seen that much snow in a long time. Offered accommodation by a colleague at work for the first few days, i tried AirBnb the next week, living with an architecture student and her awesome cat. The third week, i was lucky to find a cosy room in the basement of a house in a suburban area.

Every move got me closer to work, albeit too close to the polluted highway. I felt exhilarated by the new professional challenge but, at the same time, i was disappointed at how difficult it was to access Quebec’s High Tech Park on foot. I dreaded the early morning walks in the cold on the somewhat dangerous path to work. Nevertheless, i thoroughly enjoyed the challenge of the unknown. I was also quite lucky to be blessed by friendly colleagues who often gave me lifts. Thank you!

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When i look back on the past few months, i realize just how much my move to Quebec city was worth the effort. The uncertainty of my somewhat precarious living situation was inevitably eclipsed by the excitement that i felt in my newly discovered work environment. Mostly doing freelance in recent years, i had almost forgotten the thrill of contributing to a working group. It really is a pleasant vibe to be a part of a large professional ecosystem. It is equally great to be surrounded by the friendly people at SiliCycle.

The work itself is exactly what i’m meant to do at this point in my life. My experience in graphic design, branding and video editing enable me to completely immerse myself in the many inspiring projects thrown at me. At this point, i feel that i should give credit to the person who initially found me and took the time to look at my accomplishments. Geneviève Gingras had the insight to see how i could contribute to her marketing department at SiliCycle. I am grateful she reached out to me and i am equally enthusiastic to have joined her team of awesome people.

The months ahead will no doubt be productive and professionally fulfilling. I look forward to keeping you up to date on the upcoming marketing projects. SiliCycle has its roots here in Quebec and i find myself happy to be on-board and to be a part of the latest chapter in its history.

Feel free to go and have a look on my Flickr page at the photos i’ve been taking since my arrival in Quebec city. For more information about SiliCycle, visit their Facebook page or their official website. As always, visit my online portfolio at www.ericzone.com and visit my professional Facebook page and click Like in order to keep in touch. You can also find me on Youtube.

Photoshoot 2014

It’s that time of year for those official photos for the new year. Lets face it, it feels great to wear a suit and tie. A polished image not only helps for all the networking one has to undertake through the course of a year, but it also helps with one’s self appreciation through a pleasant boost to the ego 😉
Feel free to go and have a look on my Linkedin profile and don’t hesitate to add me. I’m always happy to discuss projects/job opportunities with passionate individuals. Thank you Gisèle for the blunt advice. Photos were ‘treated’ using the DistressedFX app on ipad along with the Repix app and PSExpress.

Il est venu le temps de présenter les photos officielles de l’année 2014. Avouez qu’on se sent bien à porter le complet-cravate! Une image polie, en plus de faciliter le réseautage à faire au cours d’une année, aide grandement dans notre appréciation de soi-même 😉
Je vous invite à aller jeter un coup d’oeil sur mon profil Linkedin et de m’ajouter comme contact. Je suis toujours content de discuter avec de nouvelles personnes passionnées par des projets. Merci à Gisèle pour son franc-parler. Certaines photos ont été filtrées utilisant l’application DistressedFx sur ipad ainsi que l’application Repix et PS Express.
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Connections

link_img_main_ericzoneHaving a rich page of links on your website isn’t pretentious nor is it a superfluous attempt at showing off. In fact, i think it indicates a person’s willingness and desire to reach out and to get in touch with other like-minded individuals. Building a link index is also an excellent opportunity for some introspection. In turn, this offers a chance to realize just how much humane collaborations benefit artistic endeavors. I’ve had the opportunity to work alongside great people in the past few years and the ericzone.com link page is in sort, a dedication to my connections.  All of this being said, i must admit that I’ve always enjoyed the aesthetics of how icons look when they are collected and placed alphabetically on a web page. Feel free to have a look and do not hesitate to write if you would like to connect.

Posséder une page web riche en liens n’est pas prétentieux et ça n’est pas non plus une tentative d’exhibition inutile. En fait, je pense que cela démontre la volonté d’une personne et son désir d’entrer en contact avec des individus qui partagent les mêmes ambitions. La création d’un index de liens est également une excellente occasion pour faire un peu de travail d’introspection qui, en retour, offre une chance de réaliser à quel point les collaborations humaines contribuent positivement aux projets artistiques. J’ai eu l’occasion de travailler aux côtés des gens formidables au cours des dernières années et la page de liens ericzone.com est en quelque sorte, une dédicace à ces connexions. Ceci étant dit, je dois admettre que j’ai toujours aimé l’esthétique visuelle d’une page web lorsqu’elle est remplie d’une belle collection d’icônes placés par ordre alphabétique. N’hésitez pas à y jeter un coup d’oeil et n’hésitez pas non plus à m’écrire si vous souhaitez connecter.

Ericzone Update

ericeyeI spent the weekend working on my online portfolio www.ericzone.com. Feel free to go and have a look. There were a few things that i had left on the back burner in regards to the site and it seems to me now that my online portfolio will be more easily understood. Please keep in mind that still have a few minor details to fix. Ericzone is also on Tumblr now.

J’ai passé la fin de semaine à travailler sur mon portfolio en ligne www.ericzone.com. N’hésitez pas d’y jeter un coup d’oeil. Il y avait plusieurs choses que je voulais corriger sur le site depuis longtemps. Cette nouvelle version de mon portfolio va définitivement augmenter mes chances de visibilité. Merci de prendre en considération qu’il me reste encore quelques petits ajustements à faire. Ericzone est également sur Tumblr dès aujourd’hui.