video editing

SiliCycle @ Analytica 2016: Corporate video production by ericzone.com

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eric_video_silicycleTime flies! A year has already come and gone since I began work at SiliCycle’s marketing department in Quebec city! You might have guessed by the lack of regular publication on my blog that I’ve been a very busy video editor/graphic designer (add photography, audiovisual production, audio mixing, branding and social media to the mix). Indeed, not only have I been blessed by my every day entourage, but also spoiled by a long list of inspiring multimedia projects. Ideally, I would have had the time to publish a blog to accompany each completed assignment worthy of mention. Sadly, this was not the case.

Among all of the past projects I collaborated on, the first one was possibly the most important. And so, here’s a quick look at the production of a 30 minute corporate video which was used as a promotional tool during Analytica 2016 conference, in which SiliCycle participated in May 2016.

Analytica 2016

Quick overview: Analytica is a major international convention in the field of laboratory technologies. For the 2016 edition of the event, which took place in Germany, SiliCycle had a great corporate booth, designed by Mathieu Bertrand and Geneviève Gingras‘ marketing team. In addition to being represented on-site by SiliCycle‘s president, Hugo St-Laurent, the company also had to be equipped with impeccable video support.

Hit the ground running

It is in this context that I was mandated to create a corporate video that would enable SiliCycle to showcase its wide range of products as well as its many departments. Always inspired by great challenges and confident in my abilities as video producer/graphic designer, I embarked on this project with enthusiasm. On a personal note, the delivery of this mandate appropriately coincided with the end of my three-month probation. It was therefore imperative that I deliver the goods on time.

Several film shoots

The film shoots went very well. At the risk of offending the more timid (especially myself), I rushed in my shooting schedule (slightly improvised), with my equipment on my shoulder (Nikon D7100 and Canon HFG20) and my creative spirit in full hilt.

In hindsight, I realize that this first project was ideal for me as a new employee. In effect, it enabled me to familiarize myself with SiliCycle’s products, but it was also the perfect excuse to meet the people and to visit the different departments.

I worked on this major project for several weeks, always encouraged by the support and constructive feedback of my colleagues in the marketing department. A great many thanks to my colleagues for establishing the content structure and for writing the texts (Aurélie, Geneviève and Valérie). I have a lot of good memories of filming in the laboratories with Valerica Pandarus (SiliaCat technology), Simon Bédard and Denis Boudriau. Filming with Marcel Plante, in the shipping department, also revealed some beautiful sequences during the loading of a delivery truck. In sum, this project brought me hours of creative satisfaction, while I got acquainted with great people in a positive ecosystem of professionals.

Delivery

Despite the fact that I somewhat under-estimated video encoding time, the project was delivered within the deadlines. In retrospect, I am very satisfied with the final product. This task allowed me to not only distinguish myself as an audiovisual specialist, but also to apply my knowledge in graphic design and branding. During the week of the conference, we were happy to receive by e-mail, pictures taken during Analytica 2016 . Our colleagues on-site were inspired by the positive reaction of visitors at the SiliCycle booth. From feedback i received afterwards, it seems that the video presentation was also greatly appreciated. Mission accomplished.

Broadcasting

I am proud to say that this video now spearheads SiliCycle’s YouTube page. In the inevitable event that it should be replaced, here is an alternative link to the 30 minute video. I am very satisfied with the result and the infomercial look of the video. It efficiently showcases SiliCycle’s product range as well as the company identity and its employees. I had a great experience and I graciously thank everybody who participated and welcomed me in a friendly way.

I invite you to take a look at the photos of the event on SiliCycle’s web site. There are a few images of the shooting in my photo album on Flickr. For more information about SiliCycle, visit their Facebook page or their web site. As always, I invite you to consult my www.ericzone.com portfolio and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?

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Montreal band Angle of Attack ‘Live my way’ music video – Blackburn Productions & Ericzone.com

From time to time in the life of a marketing artist, comes those great unexpected projects. These professional collaborations break from the often repetitive work load and allow for one to evolve onto the next level. My association with Pierre Blackburn (blackburn productions) on the Angle of Attack music video ‘Live my Way’, is the perfect example of such an uplifting project. Produced in late March and early April, the music video has finally been published on youtube by the band. I invite you to have a look and to read up on past posts about the project if you want to learn more about the creative process. As always, i invite you to visit www.ericzone.com and to ‘like’ me on my official Facebook page.

 

Il arrive de temps en temps dans la vie d’un artiste marketing, ces inspirants projets inattendus. Ces collaborations professionnelles permettant de briser de la routine et donnent cette opportunité unique de passer au prochain niveau. Mon association avec Pierre Blackburn (Blackburn Productions) sur le vidéo-clip ‘Live my Way’ du groupe Montréalais Angle of Attack est un parfait exemple de ce genre de projet. Réalisé à la fin mars et le début du mois d’avril 2014, le clip est enfin disponible sur youtube et je vous invite donc à y jeter un coup d’oeil ainsi que de lire les anciennes publications liées à ce projet. Visitez www.ericzone.com et ma page facebook officielle.

Connections

link_img_main_ericzoneHaving a rich page of links on your website isn’t pretentious nor is it a superfluous attempt at showing off. In fact, i think it indicates a person’s willingness and desire to reach out and to get in touch with other like-minded individuals. Building a link index is also an excellent opportunity for some introspection. In turn, this offers a chance to realize just how much humane collaborations benefit artistic endeavors. I’ve had the opportunity to work alongside great people in the past few years and the ericzone.com link page is in sort, a dedication to my connections.  All of this being said, i must admit that I’ve always enjoyed the aesthetics of how icons look when they are collected and placed alphabetically on a web page. Feel free to have a look and do not hesitate to write if you would like to connect.

Posséder une page web riche en liens n’est pas prétentieux et ça n’est pas non plus une tentative d’exhibition inutile. En fait, je pense que cela démontre la volonté d’une personne et son désir d’entrer en contact avec des individus qui partagent les mêmes ambitions. La création d’un index de liens est également une excellente occasion pour faire un peu de travail d’introspection qui, en retour, offre une chance de réaliser à quel point les collaborations humaines contribuent positivement aux projets artistiques. J’ai eu l’occasion de travailler aux côtés des gens formidables au cours des dernières années et la page de liens ericzone.com est en quelque sorte, une dédicace à ces connexions. Ceci étant dit, je dois admettre que j’ai toujours aimé l’esthétique visuelle d’une page web lorsqu’elle est remplie d’une belle collection d’icônes placés par ordre alphabétique. N’hésitez pas à y jeter un coup d’oeil et n’hésitez pas non plus à m’écrire si vous souhaitez connecter.