I have a question for you. Is it possible to write and article about writing an article? I’m sure It must have been done already, but I’m just not certain that I should. I mean, how self-centered does one have to be in order to go ahead with that kind of crazy idea? The reason why I’m asking you this is because early March 2019, I had the opportunity to film and to conduct an interview with Adrian Villanueva, commercial representative for SiliCycle in Latin America. The purpose of the video interview, aside from creating some original marketing content for SiliCycle, was to accompany an article which i also took upon myself to write. And so, I guess you now see my conundrum. Should I write an blog about writing an article? I’m still not convinced that I should. But, since you’ve gotten this far in reading this post, I guess that I should keep writing and tell you more.
This multimedia publication had the objective of promoting SiliCycle‘s presence at Pittcon 2019 in Philadelphia and to also promote the expo itself. For that purpose, I was referred to a contact at Pittcon by Geneviève Gingras, head of marketing at SiliCycle. Kimberley Palastro, marketing coordinator at Pittcon was very kind to look into our questions and to send me the responses given by her people. Along with Adrian Villanueva’s video interview, those answers became the backbone of the article. They also added a fascinating look into the history of the annual Pittcon conferences which, by the way, have been held since February 1950!
Adrian Villanueva, for someone who says that he doesn’t particularly enjoy being in front of the camera, really looked natural and seems content with the outcome of the interview. I’ve always been a proponent of using audiovisual mediums as tools to better understand oneself, both inwards and the outward shell. For example, I’ve always seen the Ericzone Podcast (a mostly french web show that i host) as a mirror to better see myself. Each podcast episode enables me to pinpoint my mistakes and to figure out what I need to do to get better at expressing myself. Truthfully, I didn’t like my own voice in this latest interview. Taking notes!
About the video equipment
SiliCycle marketing department has this great Nikon D7100 which I’m only now starting to truly appreciate. Without getting into too much technical stuff, the camera is well appreciated in the audiovisual community and does quite well for any occasion. For the audio recording part, a Senheiser e835 microphone was used, onto which a SiliCycle mic flag was added. A few feet away at the end of the xlr cable, a Zoom H5 gave me a quality recording for the interview.
Salutations to Kimberley Palastro at Pittcon and to the other collaborators in the article. Thank you Adrian Villanueva for participating in the interview. Thanks to my colleagues Gabrielle, Geneviève, Mathieu and Valerie for their helping hand. I invite you to take a look at the article on SiliCycle’s website and to watch the interview video on their YouTube page. For more about SiliCycle, visit their Facebook page or their website. For more information about Pittcon, here’s a link to his website. As always, I invite you to consult my portfolio at www.ericzone.com and to visit my Facebook page. Don’t forget to click like. You can also find me on YouTube. Have you sent me a contact request on Linkedin?